About

SubVert is a european brand with the main purpose to support vert and bowlriding.
subVert was founded by Volker „Turbo“ Lux, who is supporting halfpipe riding since 1986 when he was in charge of building a first vertramp for his club SuBCulture Bonn.

„Lux supports vertriding more than anybody else“ writes Germany’s most authentic skatemag „Boardstein“.
In 2003 he booked the domain http://www.vertramp.de to build up a vertramp-guide for Europe. But without money you don’t get far, so in 2004 he founded subVert to combine a non-profit internet portal with a  profitable company.

On top he realized the necessity of a european online shop for vert equipment, as he and his mates were pissed that almost no local skateshop had big wheels, wide decks and trucks and a variety of pads in store.

If you are in need for longboarding, vert and poolriding equipment but also for stuff you won’t find in other stores: feel free to drop by. You’ll find the subVert store right in the center of st pauli, hamburg. Or have look at their website.
They are looking forward to seeing you,
subVert: sick an tired of mainstream!

AAA DISTRIBUTION c/o
subVert skateboarding
Volker Lux
Neuer Pferdemarkt 32 / Basement
D-20359 Hamburg
Germany
lux@subvert.de